Restaurant Servers Need to Sell For the Long Term
Sales is part of the marketing function, although most businesses place this part of their operation on a pedestal above communication and delivery of the product. That is, most businesses except the restaurant business. For some reason, it is hard for restaurant owners to accept the fact that selling is part of the restaurateur’s job [...]
Customers Not Training Ground for Restaurant Servers
The hostess seats you with menus, a smile and states Judy, your server, will be right with you. In a few minutes Judy shows up wearing the obligatory badge saying she is a “trainee”. A nervous, but cheerful Judy looks a little harried and rushed. Human nature makes it difficult to relax and ask many [...]
