Opening a Restaurant? Terms May Confuse You
Restaurateurs come from many backgrounds. Most new owners never had formal training or experience with marketing. Commonly, I see the term advertising used interchangeably with the word marketing in the restaurant business. Advertising is just a small part of marketing, but unless you have the direct experience or training, the other components of the marketing [...]
Starting a Restaurant? Now May Be the Time
Before you label me insane, let’s do a little thinking. Yes, the economy may be the worst in at least 25 years, food costs are sky high and consumers have reduced their restaurant visits. However, look at the positive aspects of starting or buying a restaurant:
The economic conditions show signs of bottoming out. That means [...]
Three Critical Steps to Starting a Restaurant
A reader sent an email and asked of all the steps it takes to start a restaurant, what I thought the most important were. My advice is simple, concentrate on the fatal errors that many entrepreneurs make that causes most restaurants to close.
There are dozens of statistics from various sources about the failure rate of [...]
Starting a Restaurant – Part Two
In Part One of Starting a Restaurant, the key elements of making your dream come true were explored only briefly. There are a couple of points to be made about one of those three key points. Your plan.
A good business plan for starting your restaurant will include sections that outline cash flow, concept, staffing, training, [...]
