Opening a Restaurant? Terms May Confuse You
Restaurateurs come from many backgrounds. Most new owners never had formal training or experience with marketing. Commonly, I see the term advertising used interchangeably with the word marketing in the restaurant business. Advertising is just a small part of marketing, but unless you have the direct experience or training, the other components of the marketing [...]
Starting a Restaurant? Now May Be the Time
Before you label me insane, let’s do a little thinking. Yes, the economy may be the worst in at least 25 years, food costs are sky high and consumers have reduced their restaurant visits. However, look at the positive aspects of starting or buying a restaurant:
The economic conditions show signs of bottoming out. That means [...]
Starting a Restaurant – Three Professionals You Need
If you are planning a 300 seat steak house or a 30 seat coffee house, you need some professional help. You also need to know how to use the professionals you hire. The essential advisors are an accountant, an attorney and an architect/restaurant planner. Each expert needs to have the qualifications to pay for themselves [...]
Starting a Restaurant – Part One
You go to your favorite restaurant or watering hole and watch every aspect of service and the food delivered to your table. You are convinced you could do it better. You conjure up the vision of a crowded restaurant with happy people enjoying your creations and hospitality. Keep the dream; it is a lot safer [...]
