Restaurant Servers Need to Sell For the Long Term
Sales is part of the marketing function, although most businesses place this part of their operation on a pedestal above communication and delivery of the product. That is, most businesses except the restaurant business. For some reason, it is hard for restaurant owners to accept the fact that selling is part of the restaurateur’s job [...]
Restaurants – You Need Email Marketing! (Part Two)
In part one of this post we explored what an email marketing plan can do for your restaurant. Now the hard part; implementing and building your restaurant email marketing strategy.
First, let’s answer some questions you probably have;
How do I start my restaurant’s email marketing?
Before you do anything else, start collecting email addresses. This is the [...]
