Your Restaurant Location and Demographic Evaluation (Part One)
How do you tell a businessman here are the ways to properly gather facts that can lead to a better restaurant, but, in reality, there are so many subjective factors that cannot be labeled, factually identified and computed that the ultimate demographic and location impact on your restaurant is largely an educated guess. That is [...]
There is More to a Restaurant Business Plan than Words and Numbers
Many entrepreneurs know they need a business plan. They go online, get a form and fill in the blanks. The small booklet of data is a document they are proud of. It spells out the general ideas behind the concept, estimated revenue projections, management plans and, hopefully, a marketing plan to get the guests in [...]
Developing a Restaurant Marketing Plan
If you have mastered the definition of marketing and what it should ultimately do, you are ready to put the pieces together. The easier part of the restaurant marketing strategy is putting a plan together. The hard part is deciding what goes into the plan. The mechanics are relatively simple;
Create a document that specifies a [...]
Three Critical Steps to Starting a Restaurant
A reader sent an email and asked of all the steps it takes to start a restaurant, what I thought the most important were. My advice is simple, concentrate on the fatal errors that many entrepreneurs make that causes most restaurants to close.
There are dozens of statistics from various sources about the failure rate of [...]
Starting a Restaurant – Part One
You go to your favorite restaurant or watering hole and watch every aspect of service and the food delivered to your table. You are convinced you could do it better. You conjure up the vision of a crowded restaurant with happy people enjoying your creations and hospitality. Keep the dream; it is a lot safer [...]
