Good Time to Open a Restaurant? Maybe, but the Basics Haven’t Changed!
A couple of friends and acquaintances aren’t going to be happy about this post. After a few cocktails, they explained their new concept they planned to open. The location is on a popular beach in south Florida. They are taking over a closed waterfront seafood restaurant that has a large footprint with about 250 seats. [...]
The Quest to Open a New Restaurant
While writing for this blog, I have been occupied for the last six months building and opening another new restaurant. The economy, reduced consumer spending at restaurants and increasing food prices has been on my mind like a cheap neon flashing OPEN sign at a rundown motel. Each decision brought that sign glaring, blasting into [...]
Opening a Restaurant? Terms May Confuse You
Restaurateurs come from many backgrounds. Most new owners never had formal training or experience with marketing. Commonly, I see the term advertising used interchangeably with the word marketing in the restaurant business. Advertising is just a small part of marketing, but unless you have the direct experience or training, the other components of the marketing [...]
