Restaurant Menu Theory Tested in Key West
Immediately after posting the article preceding this one about menus needing chicken noodle soup, I left for a business function in Key West, Florida. Arguably, there is no one mile stretch of pavement in the country that has more restaurants than Duval Street. You also won’t find any more basic marketing than all of these [...]
Restaurant Menu Marketing Needs Chicken Noodle Soup
When we were children and you lost your first ballgame, your old dog died or your first girl friend at the ripe old age of 12 started to hang around your best friend, the person who always comforted you was your mother. She would fix your favorite macaroni and cheese, Mickey Mouse pancakes or good [...]
Restaurant Management – Survival Mode for 2008
Want more bad news for the day? Just Google “closed restaurants”. There are list after list of closed operations from around the country. It’s sad.
The good news is, if you have made it this far, you can keep re-inventing your restaurant during this train wreck of economic conditions to make it stronger. Have we hit [...]
Menus are Your Sales Tool
Let’s make a couple of assumptions. First, you may have the best servers in the business. If you do, then you know they get very busy on occasion and don’t do the best job of selling your product. Second, your menu is seen by many people before they ever see a server. You may have [...]
Restaurant Owners – You Have a Food Cost Problem!
Did you just increase prices? Revise your menu? When did you start the process? How long did it take you? A week, a month or longer? You have a food cost problem!
2008 is like a shadow. You can’t separate from your shadow and this year, you can’t move away from universal price increases.
Here is a [...]
