Destination Designation – Not Performing in Economic Downturn
Many high end food operations previously positioning themselves as “destination” restaurants are getting hit hard in this recession. Almost every segment of the food service world has been affected in one way or another, but double digit declines for the special occasion operations are the norm. The same store sales decline is on top of [...]
Restaurant Menu Strategy for Economic Survival
There is no need to detail what is happening to the restaurant industry; higher wholesale prices, consumers eating out less and chains discounting heavily just to get a diner in the door. For the independent restaurateur, it’s a matter of survival.
Even if you are fortunate enough to keep sales numbers respectable, profits and margins are [...]
Restaurant Menu Theory Tested in Key West
Immediately after posting the article preceding this one about menus needing chicken noodle soup, I left for a business function in Key West, Florida. Arguably, there is no one mile stretch of pavement in the country that has more restaurants than Duval Street. You also won’t find any more basic marketing than all of these [...]
Restaurant Menu Marketing Needs Chicken Noodle Soup
When we were children and you lost your first ballgame, your old dog died or your first girl friend at the ripe old age of 12 started to hang around your best friend, the person who always comforted you was your mother. She would fix your favorite macaroni and cheese, Mickey Mouse pancakes or good [...]
Restaurant Management – Survival Mode for 2008
Want more bad news for the day? Just Google “closed restaurants”. There are list after list of closed operations from around the country. It’s sad.
The good news is, if you have made it this far, you can keep re-inventing your restaurant during this train wreck of economic conditions to make it stronger. Have we hit [...]
