Restaurant Menu Marketing Needs Chicken Noodle Soup
When we were children and you lost your first ballgame, your old dog died or your first girl friend at the ripe old age of 12 started to hang around your best friend, the person who always comforted you was your mother. She would fix your favorite macaroni and cheese, Mickey Mouse pancakes or good [...]
Choosing the Right Restaurant Marketing Tools
Restaurants are bombarded today with people selling all kinds of marketing ideas. This year has been difficult for many restaurant segments with lower consumer spending, higher prices and stiff competition. Restaurateurs are inundated with all kinds of buzzwords, gimmicks, advertising proposals, magazine advertizing, website improvements, email marketing ideas, viral marketing schemes, mobile marketing, coupon promotions, [...]
Restaurant Management – Survival Mode for 2008
Want more bad news for the day? Just Google “closed restaurants”. There are list after list of closed operations from around the country. It’s sad.
The good news is, if you have made it this far, you can keep re-inventing your restaurant during this train wreck of economic conditions to make it stronger. Have we hit [...]
Mud on the Wall Restaurant Marketing
If you don’t accurately measure results on all of your marketing efforts, you are using what I call “mud on the wall” marketing. Throw a bunch of mud balls at the wall and see what sticks. Most advertising independent restaurants do falls into the mud on the wall category. It is expensive and, most likely, [...]
Developing a Restaurant Marketing Plan
If you have mastered the definition of marketing and what it should ultimately do, you are ready to put the pieces together. The easier part of the restaurant marketing strategy is putting a plan together. The hard part is deciding what goes into the plan. The mechanics are relatively simple;
Create a document that specifies a [...]
