NRA Poll Shows Twitter Leading the Pack
A poll running the week of May 11, 2009 shows some insights on Twitter as an Internet social marketing tool. According to the poll, 76% of all restaurants don’t use Twitter at all. Of the 24% who use Twitter, they use it for advertising and the format for distribution of coupons.
Arguably, Twitter seems to [...]
Mobile Marketing for Restaurants – Does it Go Too Far?
As the whole mobile marketing craze is being scrutinized by privacy groups, the FTC and various other regulatory agencies, restaurateurs need to carefully examine the concept and their customer base. Does unsolicited advertising, forced upon a device you are paying a fee to use and taking your time to remove and/or deal with in some [...]
Restaurant Email Marketing Option Comparisons
Email marketing is no longer an option for restaurants. It has become a staple for customer communications to the majority of your existing customers. While the email system is far from being perfect, it is extremely efficient for quick communications to a portion of your customers at a very low cost.
In the past year my [...]
Restaurant Marketing – Have You Formed Your Community Yet?
Part Two of Two
The first installment of this post detailed how you can identify and form the structure of your restaurant marketing community. Part two will guide you through the methods to communicate with the members of your community.
With today’s available connectivity through the Internet along with old proven direct one on one marketing, you [...]
Restaurant Marketing – Have You Formed Your Community Yet?
Part One of Two
According to Wikipedia the definition of the term community is still being debated by sociologists. For our purposes, a community is a group of people that are related by a common bond and usually in the same area. From a restaurant marketing perspective the common bond is your restaurant and its proximity [...]
