Restaurant Marketing – Have You Formed Your Community Yet?
Part One of Two
According to Wikipedia the definition of the term community is still being debated by sociologists. For our purposes, a community is a group of people that are related by a common bond and usually in the same area. From a restaurant marketing perspective the common bond is your restaurant and its proximity [...]
Restaurant Marketing – Don’t Do List
It seems there are plenty of people offering advice about what to do in this unfriendly marketing environment. Much of this advice is a sales pitch to get the restaurant owner to buy something, hire a consultant or advertise in some amazing new way to get customers. Few of these schemes will have any short [...]
Hunker Down or Market Your Restaurant – Surviving a Recession
In 1981 the interest rates on home loans ballooned to 15 to 18%. Savings and loans were going under and it was common for an apparent healthy financial stalwart of the community to suddenly announce they had been acquired or in some cases, were closing their doors. Virtually every home sold, if any, was financed [...]
Restaurant Menu Marketing Needs Chicken Noodle Soup
When we were children and you lost your first ballgame, your old dog died or your first girl friend at the ripe old age of 12 started to hang around your best friend, the person who always comforted you was your mother. She would fix your favorite macaroni and cheese, Mickey Mouse pancakes or good [...]
Choosing the Right Restaurant Marketing Tools
Restaurants are bombarded today with people selling all kinds of marketing ideas. This year has been difficult for many restaurant segments with lower consumer spending, higher prices and stiff competition. Restaurateurs are inundated with all kinds of buzzwords, gimmicks, advertising proposals, magazine advertizing, website improvements, email marketing ideas, viral marketing schemes, mobile marketing, coupon promotions, [...]
