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	<title>On A Wait &#187; independents</title>
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	<description>Restaurant operations - tips, advice, and discussions</description>
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		<title>Rare Visit to a Chain Restaurant – Independents Will Survive!</title>
		<link>http://www.onawait.com/rare-visit-to-a-chain-restaurant-%e2%80%93-independents-will-survive/</link>
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		<pubDate>Wed, 05 Nov 2008 04:12:50 +0000</pubDate>
		<dc:creator>Larry</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[chains]]></category>
		<category><![CDATA[independents]]></category>

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		<description><![CDATA[I am not a food critic in the formal sense of the word. I don&#8217;t like chain restaurants and have made my biases clear in previous posts. You can take all the Chili&#8217;s, Fridays, Applebee&#8217;s and what is left of Bennigans, strip all the logos and color schemes away, and you have carbon copy eateries. [...]]]></description>
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		<title>Mud on the Wall Restaurant Marketing</title>
		<link>http://www.onawait.com/mud-on-the-wall-restaurant-marketing/</link>
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		<pubDate>Tue, 10 Jun 2008 12:39:05 +0000</pubDate>
		<dc:creator>Larry</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[independents]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[If you don&#8217;t accurately measure results on all of your marketing efforts, you are using what I call &#8220;mud on the wall&#8221; marketing. Throw a bunch of mud balls at the wall and see what sticks. Most advertising independent restaurants do falls into the mud on the wall category. It is expensive and, most likely, [...]]]></description>
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