Rare Visit to a Chain Restaurant – Independents Will Survive!
I am not a food critic in the formal sense of the word. I don’t like chain restaurants and have made my biases clear in previous posts. You can take all the Chili’s, Fridays, Applebee’s and what is left of Bennigans, strip all the logos and color schemes away, and you have carbon copy eateries. [...]
Mud on the Wall Restaurant Marketing
If you don’t accurately measure results on all of your marketing efforts, you are using what I call “mud on the wall” marketing. Throw a bunch of mud balls at the wall and see what sticks. Most advertising independent restaurants do falls into the mud on the wall category. It is expensive and, most likely, [...]
