Don’t Buy a Dream if You Can’t Afford a Nightmare
New Restaurant Owner Almost Gives Up
A guest at a table wanted to say hello. I visited the customer just before the lunch hour at one of our restaurants. My instincts immediately told me he wanted more than a casual greeting. He wanted to talk. The customer was no stranger. He visits regularly and owns a [...]
Competing with the Chains – Restaurant Marketing
If you look at thriving restaurants that exist next door to the giants of the restaurant world, one thing is abundantly clear; you can compete and win the war with mega-corporations. Is it easy – maybe not, but it is done frequently and many times in spite of not understanding why. By studying the differences [...]
