Restaurant Marketing – Don’t Do List
It seems there are plenty of people offering advice about what to do in this unfriendly marketing environment. Much of this advice is a sales pitch to get the restaurant owner to buy something, hire a consultant or advertise in some amazing new way to get customers. Few of these schemes will have any short [...]
Restaurants Caught in Economic Vice
Spiraling costs and lower consumer spending are the jaws of a vice that is squeezing restaurants across the country. Notable chains are closing non-performing operations, independent restaurants are closing at a record pace and some food wholesalers are trying to survive record receivables that have put cash flow in negative numbers.
Chains have reacted by offering [...]
