Restaurant Marketing – Don’t Do List
It seems there are plenty of people offering advice about what to do in this unfriendly marketing environment. Much of this advice is a sales pitch to get the restaurant owner to buy something, hire a consultant or advertise in some amazing new way to get customers. Few of these schemes will have any short [...]
Restaurant’s Answer to Economic Woe’s Dangerous!
A recent article in the Detroit Free Press scares me. The subject was the economy and the struggle we restaurateurs are having with the perfect storm of negative conditions impacting the bottom line. The author states that food costs have gone up 18.4% in the last eighteen months, minimum wages have gone from $5.15 to [...]
