Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part One)
Over the years the term “value” has been bantered about as part of our common restaurant marketing vocabulary. The definition has loosely been thought to be providing a combination of food and service at a reasonable price. The conclusion was that if the consumer’s perception of value was met, then our restaurant marketing efforts could [...]
Restaurant Lessons from a Recession (Part One)
History is a teacher. The lessons we learn are supposed to help us be more prepared, avoid mistakes and correct our paths into the future to lessen the chance of a repeat historical calamity. Hopefully, we won’t see this financial crisis, dubbed a recession, again, but if we do, here are some notes to remember.
The [...]
Rare Visit to a Chain Restaurant – Independents Will Survive!
I am not a food critic in the formal sense of the word. I don’t like chain restaurants and have made my biases clear in previous posts. You can take all the Chili’s, Fridays, Applebee’s and what is left of Bennigans, strip all the logos and color schemes away, and you have carbon copy eateries. [...]
Competing with the Chains – Restaurant Marketing
If you look at thriving restaurants that exist next door to the giants of the restaurant world, one thing is abundantly clear; you can compete and win the war with mega-corporations. Is it easy – maybe not, but it is done frequently and many times in spite of not understanding why. By studying the differences [...]
