Mud on the Wall Restaurant Marketing
If you don’t accurately measure results on all of your marketing efforts, you are using what I call “mud on the wall” marketing. Throw a bunch of mud balls at the wall and see what sticks. Most advertising independent restaurants do falls into the mud on the wall category. It is expensive and, most likely, [...]
Restaurant Advertising in Newspapers May Not Payoff
According to an article published in this week’s Saint Petersburg Times, almost every major newspaper in the state of Florida has lost readers. Most were down 3 to 5 percent. In researching the numbers a little further it appears this is a trend across the country. People are subscribing less, buying fewer papers and generally [...]
