Reality is Catching Up to Gordon Ramsay
A few months ago we posted an article about the so-called business magician and chef extraordinaire called Gordon Ramsay who was showing others around the world how to run a restaurant. As predicted in the post titled Secrets to Running a Successful Restaurant – The Ramsay Revelation, celebrity chef’s
who create “reality” TV shows do a terrible disservice to restaurateurs around the world. Ramsay’s shows “Kitchen Nightmares” and “Hell’s Kitchen” are closer to soap operas than real life.
The general media pegged Ramsay’s shows as “reality” hits. Most of us in the business knew there was more showmanship than spontaneity that actually occurs in running successful restaurants. It seems Ramsay has found his own reality as his empire of restaurants crumbles around him. It’s like Rocco’s many times over.
For the latest details on Ramsay’s collapse reported by The Wall Street Journal, you can click here for all the “real” details. I take no pleasure in hearing that any restaurant fails. However, in this case, it’s clear once again that a great chef, no matter how talented, needs more than good contemporary creative food to survive. Even add the bonus of notoriety and it still isn’t enough to ignore the basics. Ramsay’s reality shows were brief encounters that portrayed immediate success using some oblivious formula.
Certainly the economy plays a part in all food operations these days and there is no relief on the horizon. It is no miracle that some restaurants are not only surviving, but thriving in this market. They have adapted to their customer’s lifestyle and needs. They aren’t waiting for a General Motors type bailout or crying about business – they are acting!
The restaurants that survive and grow will be stronger than ever. Those that do little other than wait may have a long vacation and a short bank account before this is over. Learn and grow. Find out how to stay within your budget and double your marketing efforts and results. The Restaurant Ebook can help. I guarantee it – literally!
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