NRA Poll Shows Twitter Leading the Pack
A poll running the week of May 11, 2009 shows some insights on Twitter as an Internet social marketing tool. According to the poll, 76% of all restaurants don’t use Twitter at all. Of the 24% who use Twitter, they use it for advertising and the format for distribution of coupons.
Arguably, Twitter seems to lead the pack of Internet interactive social marketing tools. While the number of restaurant users is surprising, the verdict on the long term rewards as a marketing method is still months away. There have yet to be glowing accolades of any real long term successes.
Consultants and other news hounds who look for something to say would lead you to believe that if your restaurant isn’t using Twitter, you will be left in the dirt. Savvy restaurant owners know that this medium only reaches a small number of customers in a tight age group. These owners also realize that the users only looking for bargains may not be the best place to generate new guests.
Many restaurant operators, particularly independents, have found that the time and effort versus the rewards don’t equal what other tools can provide to a wider audience at a lower time commitment. The jury is still out, but we will keep the vigilance and follow the results as reports come in.
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