Comments on: Mobile Marketing for Restaurants – Does it Go Too Far? http://www.onawait.com/mobile-marketing-for-restaurants-%e2%80%93-does-it-go-too-far/ Restaurant operations - tips, advice, and discussions Thu, 13 Aug 2009 00:26:36 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Larry http://www.onawait.com/mobile-marketing-for-restaurants-%e2%80%93-does-it-go-too-far/comment-page-1/#comment-69 Larry Tue, 24 Feb 2009 10:52:00 +0000 http://www.onawait.com/mobile-marketing-for-restaurants-%e2%80%93-does-it-go-too-far/#comment-69 Matt; Opt-in mobile marketing would certainly be an exception to my theory about mobile marketing. In theory, the same would apply to fax machines, telephone solicitors and email. If you ask for it, you can't complain when you get it! Unfortunately, history has shown that ultimately, there is no way to control the nuisance senders or the privacy of an individual's contact information. I believe that busy people that use their cell phone as a business tool will regret the time their numbers become public and they start receiving unwanted advertising on a tool they use to earn their living. No phone list, computer, database or even social security number has been safe. Seems to me that will not change with cell phones. I believe the resentment will be at a much higher level and backfire on the advertisers. As a restaurant owner, in the sit-down casual market segment, it's not worth the chance with so many other tools available. Matt;

Opt-in mobile marketing would certainly be an exception to my theory about mobile marketing. In theory, the same would apply to fax machines, telephone solicitors and email. If you ask for it, you can’t complain when you get it!

Unfortunately, history has shown that ultimately, there is no way to control the nuisance senders or the privacy of an individual’s contact information.

I believe that busy people that use their cell phone as a business tool will regret the time their numbers become public and they start receiving unwanted advertising on a tool they use to earn their living.

No phone list, computer, database or even social security number has been safe. Seems to me that will not change with cell phones. I believe the resentment will be at a much higher level and backfire on the advertisers. As a restaurant owner, in the sit-down casual market segment, it’s not worth the chance with so many other tools available.

]]> By: Matt Marcum http://www.onawait.com/mobile-marketing-for-restaurants-%e2%80%93-does-it-go-too-far/comment-page-1/#comment-66 Matt Marcum Thu, 19 Feb 2009 21:13:47 +0000 http://www.onawait.com/mobile-marketing-for-restaurants-%e2%80%93-does-it-go-too-far/#comment-66 As a current employee for a mobile marketing company I have to disagree with you. It sounds like to me you are referring to getting some kind of advertising that you never volunteered to get. So more like spam. In that way yes I do disagree with that and it would be annoying. But in almost every case for most mobile coupons you have to agree to receive these before hand. So for example I work with a Restaurant that puts a sign in their napkin holders that says text the word coupon to our shortcode and receive future coupons or discounts. Now obviously if someone texts this they have no reason to complain since they obviously agreed to get mobile coupons. Otherwise it would be like signing a contract to get a year subscription of magazines but then complaining when you get the magazines. As a current employee for a mobile marketing company I have to disagree with you. It sounds like to me you are referring to getting some kind of advertising that you never volunteered to get. So more like spam. In that way yes I do disagree with that and it would be annoying. But in almost every case for most mobile coupons you have to agree to receive these before hand. So for example I work with a Restaurant that puts a sign in their napkin holders that says text the word coupon to our shortcode and receive future coupons or discounts. Now obviously if someone texts this they have no reason to complain since they obviously agreed to get mobile coupons. Otherwise it would be like signing a contract to get a year subscription of magazines but then complaining when you get the magazines.

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