Restaurant News
Secrets to Running a Successful Restaurant – The Ramsay Revelation
After all these years of running successful restaurants, I have had a true revelation!
With at least eight or ten episodes of Gordon Ramsay’s Kitchen Nightmares television “reality” show under my belt, a miracle occurred. Yes an undeniable mind clearing revelation that could change the restaurant world. All of us that operate restaurants take heed – [...]
Opening a Restaurant? Terms May Confuse You
Restaurateurs come from many backgrounds. Most new owners never had formal training or experience with marketing. Commonly, I see the term advertising used interchangeably with the word marketing in the restaurant business. Advertising is just a small part of marketing, but unless you have the direct experience or training, the other components of the marketing [...]
Starbucks – A Total Disconnect
The world’s largest chain of coffee houses is getting a lot of publicity lately – most of it negative. Of course the closing of 600 plus stores started the ball rolling, but their problems started a long time before the economy went south.
In a recent interview, Howard Schultz, CEO of Starbucks, outlined plans for a [...]
Buzzword Building a Restaurant
The first time I heard the word “crowdsourcing” was about a year ago. It was in an article about a subject that I don’t even remember. The term wasn’t really clear to me then and now crowdsourcing is being used to develop a restaurant in the Washington D.C. area.
What does crowdsourcing mean? Let’s [...]
Your Restaurant Location and Demographic Evaluation (Part Two)
In part one of this post we discussed how to define your market and gather data to help evaluate your restaurant’s potential. This part of the article will identify the exact data to collect and the evaluations you need to make before opening a restaurant or to re-vitalize a marketing plan in an existing restaurant.
To [...]
