Restaurant News
Starbucks – A Total Disconnect
The world’s largest chain of coffee houses is getting a lot of publicity lately – most of it negative. Of course the closing of 600 plus stores started the ball rolling, but their problems started a long time before the economy went south.
In a recent interview, Howard Schultz, CEO of Starbucks, outlined plans for a [...]
Buzzword Building a Restaurant
The first time I heard the word “crowdsourcing” was about a year ago. It was in an article about a subject that I don’t even remember. The term wasn’t really clear to me then and now crowdsourcing is being used to develop a restaurant in the Washington D.C. area.
What does crowdsourcing mean? Let’s [...]
Your Restaurant Location and Demographic Evaluation (Part Two)
In part one of this post we discussed how to define your market and gather data to help evaluate your restaurant’s potential. This part of the article will identify the exact data to collect and the evaluations you need to make before opening a restaurant or to re-vitalize a marketing plan in an existing restaurant.
To [...]
Let’s Legislate Everyone Skinny, Healthy and Wealthy
Let’s pass a federal law that says everyone must be a certain weight, must be healthy and have all the money they need to live comfortably. Sounds Orwellian, but solves many social issues. Impossible you say, don’t be so sure.
The restaurant industry, already in an economic tailspin from escalating food costs and fewer diners, is [...]
Restaurant Advertising in Newspapers May Not Payoff
According to an article published in this week’s Saint Petersburg Times, almost every major newspaper in the state of Florida has lost readers. Most were down 3 to 5 percent. In researching the numbers a little further it appears this is a trend across the country. People are subscribing less, buying fewer papers and generally [...]
