Restaurant Marketing
Opening a Restaurant? Terms May Confuse You
Restaurateurs come from many backgrounds. Most new owners never had formal training or experience with marketing. Commonly, I see the term advertising used interchangeably with the word marketing in the restaurant business. Advertising is just a small part of marketing, but unless you have the direct experience or training, the other components of the marketing [...]
Restaurant Email Marketing Option Comparisons
Email marketing is no longer an option for restaurants. It has become a staple for customer communications to the majority of your existing customers. While the email system is far from being perfect, it is extremely efficient for quick communications to a portion of your customers at a very low cost.
In the past year my [...]
Restaurant Menu Strategy for Economic Survival
There is no need to detail what is happening to the restaurant industry; higher wholesale prices, consumers eating out less and chains discounting heavily just to get a diner in the door. For the independent restaurateur, it’s a matter of survival.
Even if you are fortunate enough to keep sales numbers respectable, profits and margins are [...]
Restaurant Marketing – Have You Formed Your Community Yet?
Part Two of Two
The first installment of this post detailed how you can identify and form the structure of your restaurant marketing community. Part two will guide you through the methods to communicate with the members of your community.
With today’s available connectivity through the Internet along with old proven direct one on one marketing, you [...]
Restaurant Marketing – Have You Formed Your Community Yet?
Part One of Two
According to Wikipedia the definition of the term community is still being debated by sociologists. For our purposes, a community is a group of people that are related by a common bond and usually in the same area. From a restaurant marketing perspective the common bond is your restaurant and its proximity [...]
