Restaurant Marketing
Good Time to Open a Restaurant? Maybe, but the Basics Haven’t Changed!
A couple of friends and acquaintances aren’t going to be happy about this post. After a few cocktails, they explained their new concept they planned to open. The location is on a popular beach in south Florida. They are taking over a closed waterfront seafood restaurant that has a large footprint with about 250 seats. [...]
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part Two)
In Part One of this post we discussed the consumer and how they have changed during this recession. We also looked at the foreseeable future and concluded there is nothing on the immediate horizon that would indicate any changes in your restaurant guests’ spending habits. “Value” is what your customer is looking for in their [...]
NRA Poll Shows Twitter Leading the Pack
A poll running the week of May 11, 2009 shows some insights on Twitter as an Internet social marketing tool. According to the poll, 76% of all restaurants don’t use Twitter at all. Of the 24% who use Twitter, they use it for advertising and the format for distribution of coupons.
Arguably, Twitter seems to [...]
Restaurant Survival – Beyond the Recession
Unless you are one of the QSR chains with 79¢ to 99¢ “value” menus, your revenue is down or customer counts are down (and maybe both). Many restaurateurs have resorted to heavy discounting and coupons to drive traffic. While I am highly skeptical of this practice for the long term benefit, many restaurants have been [...]
Mobile Marketing for Restaurants – Does it Go Too Far?
As the whole mobile marketing craze is being scrutinized by privacy groups, the FTC and various other regulatory agencies, restaurateurs need to carefully examine the concept and their customer base. Does unsolicited advertising, forced upon a device you are paying a fee to use and taking your time to remove and/or deal with in some [...]
