Resources
Your Restaurant Location and Demographic Evaluation (Part One)
How do you tell a businessman here are the ways to properly gather facts that can lead to a better restaurant, but, in reality, there are so many subjective factors that cannot be labeled, factually identified and computed that the ultimate demographic and location impact on your restaurant is largely an educated guess. That is [...]
There is More to a Restaurant Business Plan than Words and Numbers
Many entrepreneurs know they need a business plan. They go online, get a form and fill in the blanks. The small booklet of data is a document they are proud of. It spells out the general ideas behind the concept, estimated revenue projections, management plans and, hopefully, a marketing plan to get the guests in [...]
Starting a Restaurant – Three Professionals You Need
If you are planning a 300 seat steak house or a 30 seat coffee house, you need some professional help. You also need to know how to use the professionals you hire. The essential advisors are an accountant, an attorney and an architect/restaurant planner. Each expert needs to have the qualifications to pay for themselves [...]
Three Critical Steps to Starting a Restaurant
A reader sent an email and asked of all the steps it takes to start a restaurant, what I thought the most important were. My advice is simple, concentrate on the fatal errors that many entrepreneurs make that causes most restaurants to close.
There are dozens of statistics from various sources about the failure rate of [...]
Restaurants – You Need Email Marketing! (Part Two)
In part one of this post we explored what an email marketing plan can do for your restaurant. Now the hard part; implementing and building your restaurant email marketing strategy.
First, let’s answer some questions you probably have;
How do I start my restaurant’s email marketing?
Before you do anything else, start collecting email addresses. This is the [...]
