Resources
Restaurant Email Marketing Option Comparisons
Email marketing is no longer an option for restaurants. It has become a staple for customer communications to the majority of your existing customers. While the email system is far from being perfect, it is extremely efficient for quick communications to a portion of your customers at a very low cost.
In the past year my [...]
Rare Visit to a Chain Restaurant – Independents Will Survive!
I am not a food critic in the formal sense of the word. I don’t like chain restaurants and have made my biases clear in previous posts. You can take all the Chili’s, Fridays, Applebee’s and what is left of Bennigans, strip all the logos and color schemes away, and you have carbon copy eateries. [...]
Choosing the Right Restaurant Marketing Tools
Restaurants are bombarded today with people selling all kinds of marketing ideas. This year has been difficult for many restaurant segments with lower consumer spending, higher prices and stiff competition. Restaurateurs are inundated with all kinds of buzzwords, gimmicks, advertising proposals, magazine advertizing, website improvements, email marketing ideas, viral marketing schemes, mobile marketing, coupon promotions, [...]
Restaurant’s Answer to Economic Woe’s Dangerous!
A recent article in the Detroit Free Press scares me. The subject was the economy and the struggle we restaurateurs are having with the perfect storm of negative conditions impacting the bottom line. The author states that food costs have gone up 18.4% in the last eighteen months, minimum wages have gone from $5.15 to [...]
Buzzword Building a Restaurant
The first time I heard the word “crowdsourcing” was about a year ago. It was in an article about a subject that I don’t even remember. The term wasn’t really clear to me then and now crowdsourcing is being used to develop a restaurant in the Washington D.C. area.
What does crowdsourcing mean? Let’s [...]
