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Restaurant Survival – Mom & Pop Restaurants, Heart of America – One Year Later!
Author’s Note – One of the most difficult things to do is to find fresh content for a blog. Many current topics are hashed over on every restaurant blog and become boring. The article below was written one year ago during the first week of October. As I re-read the words, the relevancy and impact [...]
Good Time to Open a Restaurant? Maybe, but the Basics Haven’t Changed!
A couple of friends and acquaintances aren’t going to be happy about this post. After a few cocktails, they explained their new concept they planned to open. The location is on a popular beach in south Florida. They are taking over a closed waterfront seafood restaurant that has a large footprint with about 250 seats. [...]
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part Two)
In Part One of this post we discussed the consumer and how they have changed during this recession. We also looked at the foreseeable future and concluded there is nothing on the immediate horizon that would indicate any changes in your restaurant guests’ spending habits. “Value” is what your customer is looking for in their [...]
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part One)
Over the years the term “value” has been bantered about as part of our common restaurant marketing vocabulary. The definition has loosely been thought to be providing a combination of food and service at a reasonable price. The conclusion was that if the consumer’s perception of value was met, then our restaurant marketing efforts could [...]
Reality is Catching Up to Gordon Ramsay
A few months ago we posted an article about the so-called business magician and chef extraordinaire called Gordon Ramsay who was showing others around the world how to run a restaurant. As predicted in the post titled Secrets to Running a Successful Restaurant – The Ramsay Revelation, celebrity chef’s who create “reality” TV shows do [...]
