Customer Service
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part Two)
In Part One of this post we discussed the consumer and how they have changed during this recession. We also looked at the foreseeable future and concluded there is nothing on the immediate horizon that would indicate any changes in your restaurant guests’ spending habits. “Value” is what your customer is looking for in their [...]
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part One)
Over the years the term “value” has been bantered about as part of our common restaurant marketing vocabulary. The definition has loosely been thought to be providing a combination of food and service at a reasonable price. The conclusion was that if the consumer’s perception of value was met, then our restaurant marketing efforts could [...]
Restaurant Lessons from a Recession (Part Two) – Marketing
Perhaps marketing is the most challenging task a restaurateur faces with or without the impact of a recession. Recognizing that there is a recession is always in hindsight and pinpointing the day it started is impossible. You don’t wake up one morning and the newspaper headlines tell you your business is down, people are losing [...]
NRA Poll Shows Twitter Leading the Pack
A poll running the week of May 11, 2009 shows some insights on Twitter as an Internet social marketing tool. According to the poll, 76% of all restaurants don’t use Twitter at all. Of the 24% who use Twitter, they use it for advertising and the format for distribution of coupons.
Arguably, Twitter seems to [...]
Losing a Customer – Bad Experience – Bring Them Back!
All of us believe we run great restaurants. When a complaint does come in, good operators are sometimes inexperienced in handling these negative comments. One of our restaurants recently had one of the worst negative feedbacks we have had in 6 years.
Here is the actual text from an email through our website:
“My husband and I [...]
