Controlling Costs
Finding Breakeven for a New Restaurant May Be Elusive for Months
Notwithstanding the current economic conditions, which complicate projections, a breakeven revenue number may be difficult to determine for new restaurant startups. Most restaurant operators look at fixed costs, employee costs, the average cost of goods(a percentage), administrative costs and deduct those numbers from hypothetical monthly sales figure. In theory, the formula should work.
The new restaurant [...]
The Recession and the Dirty Little Secret Restaurateurs Can’t or Won’t Talk About
Everyone in the restaurant and hospitality business would agree that having a great staff is key to success. Your kitchen crew is essential to producing a food product guests will crave when the dinner bell rings in their head. Equally important are the people who serve and sell those culinary creations. The wait staff and [...]
Restaurant Survival – Beyond the Recession
Unless you are one of the QSR chains with 79¢ to 99¢ “value” menus, your revenue is down or customer counts are down (and maybe both). Many restaurateurs have resorted to heavy discounting and coupons to drive traffic. While I am highly skeptical of this practice for the long term benefit, many restaurants have been [...]
Pennies, Nickels and Dimes – Restaurant Survival Lesson
The economy is taking it’s toll. With the recession deeper than expected and projected to last for several quarters, restaurants need to watch the little expenses that add up to big dollars. When this “perfect storm” for the restaurant industry is over, the restaurants left standing will be stronger and more profitable than in recent [...]
Restaurant Email Marketing Option Comparisons
Email marketing is no longer an option for restaurants. It has become a staple for customer communications to the majority of your existing customers. While the email system is far from being perfect, it is extremely efficient for quick communications to a portion of your customers at a very low cost.
In the past year my [...]
