Author Archive
Restaurant Marketing – Have You Formed Your Community Yet?
Part One of Two
According to Wikipedia the definition of the term community is still being debated by sociologists. For our purposes, a community is a group of people that are related by a common bond and usually in the same area. From a restaurant marketing perspective the common bond is your restaurant and its proximity [...]
Starting a Restaurant? Now May Be the Time
Before you label me insane, let’s do a little thinking. Yes, the economy may be the worst in at least 25 years, food costs are sky high and consumers have reduced their restaurant visits. However, look at the positive aspects of starting or buying a restaurant:
The economic conditions show signs of bottoming out. That means [...]
Rare Visit to a Chain Restaurant – Independents Will Survive!
I am not a food critic in the formal sense of the word. I don’t like chain restaurants and have made my biases clear in previous posts. You can take all the Chili’s, Fridays, Applebee’s and what is left of Bennigans, strip all the logos and color schemes away, and you have carbon copy eateries. [...]
Small Silver Lining in Clouds for Restaurants?
While all of the economic turmoil is whirling around the media, Wall Street and political forums, there is something happening in the background that may be a silver lining for the restaurant industry. If you look closely in the crevices of the commodities there are some interesting price fluctuations going on with food and wholesale [...]
Choosing the Right Restaurant Marketing Tools
Restaurants are bombarded today with people selling all kinds of marketing ideas. This year has been difficult for many restaurant segments with lower consumer spending, higher prices and stiff competition. Restaurateurs are inundated with all kinds of buzzwords, gimmicks, advertising proposals, magazine advertizing, website improvements, email marketing ideas, viral marketing schemes, mobile marketing, coupon promotions, [...]
