Archive for August, 2009
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part Two)
In Part One of this post we discussed the consumer and how they have changed during this recession. We also looked at the foreseeable future and concluded there is nothing on the immediate horizon that would indicate any changes in your restaurant guests’ spending habits. “Value” is what your customer is looking for in their [...]
Consumer Perception of Value Is a Moving Target in a Recession – Restaurants Learn Lesson (Part One)
Over the years the term “value” has been bantered about as part of our common restaurant marketing vocabulary. The definition has loosely been thought to be providing a combination of food and service at a reasonable price. The conclusion was that if the consumer’s perception of value was met, then our restaurant marketing efforts could [...]
Reality is Catching Up to Gordon Ramsay
A few months ago we posted an article about the so-called business magician and chef extraordinaire called Gordon Ramsay who was showing others around the world how to run a restaurant. As predicted in the post titled Secrets to Running a Successful Restaurant – The Ramsay Revelation, celebrity chef’s who create “reality” TV shows do [...]
Surveys and Reports Just Verify What We Know on the Streets
The National Restaurant Association released it’s latest report on the Restaurant Productivity Index for the month of June. For the 22nd consecutive month the report concludes business climate is down. No surprise there. According to the NPD Group, a Chicago business research company, there are a net of 4000 fewer restaurants now than a [...]
