Archive for June, 2009
Don’t Buy a Dream if You Can’t Afford a Nightmare
New Restaurant Owner Almost Gives Up
A guest at a table wanted to say hello. I visited the customer just before the lunch hour at one of our restaurants. My instincts immediately told me he wanted more than a casual greeting. He wanted to talk. The customer was no stranger. He visits regularly and owns a [...]
Restaurant Lessons from a Recession (Part Two) – Marketing
Perhaps marketing is the most challenging task a restaurateur faces with or without the impact of a recession. Recognizing that there is a recession is always in hindsight and pinpointing the day it started is impossible. You don’t wake up one morning and the newspaper headlines tell you your business is down, people are losing [...]
