Archive for March, 2009
Restaurant Survival – Beyond the Recession
Unless you are one of the QSR chains with 79¢ to 99¢ “value” menus, your revenue is down or customer counts are down (and maybe both). Many restaurateurs have resorted to heavy discounting and coupons to drive traffic. While I am highly skeptical of this practice for the long term benefit, many restaurants have been [...]
Online Resources for Busy Restaurant Owners
A question was submitted to one of the websites that I write for, All Experts, asking ways that busy restaurant owners can keep up with trends, information and subjects of interest on a daily basis. On the face of it, that may seem like an easy question to answer. The Internet is an obvious solution, [...]
Losing a Customer – Bad Experience – Bring Them Back!
All of us believe we run great restaurants. When a complaint does come in, good operators are sometimes inexperienced in handling these negative comments. One of our restaurants recently had one of the worst negative feedbacks we have had in 6 years.
Here is the actual text from an email through our website:
“My husband and I [...]
Recent Restaurant Marketing Study Confirms Basic Elements of Guest Satisfaction
The economy may have gone south, but the consumers who still eat out on a regular basis have the same basic standards for evaluating a restaurant and the decision to return. Based on this latest study, food is still the primary factor in the motivation to return.
The elements of meeting the guest’s expectations, in the [...]
