Archive for December, 2008
Opening a Restaurant? Terms May Confuse You
Restaurateurs come from many backgrounds. Most new owners never had formal training or experience with marketing. Commonly, I see the term advertising used interchangeably with the word marketing in the restaurant business. Advertising is just a small part of marketing, but unless you have the direct experience or training, the other components of the marketing [...]
Restaurant Email Marketing Option Comparisons
Email marketing is no longer an option for restaurants. It has become a staple for customer communications to the majority of your existing customers. While the email system is far from being perfect, it is extremely efficient for quick communications to a portion of your customers at a very low cost.
In the past year my [...]
Restaurant Menu Strategy for Economic Survival
There is no need to detail what is happening to the restaurant industry; higher wholesale prices, consumers eating out less and chains discounting heavily just to get a diner in the door. For the independent restaurateur, it’s a matter of survival.
Even if you are fortunate enough to keep sales numbers respectable, profits and margins are [...]
