Archive for November, 2008
It’s a Restaurant Story that Needs Told
When traveling, I like to seek out unique restaurants and avoid the chains. A quick trip this past week was no exception. The scene could be played out anywhere in America and the location is unimportant. It’s a story about the Sunflower Café.
It was 7 AM in the morning. I had to get gas before [...]
Restaurant Marketing – Have You Formed Your Community Yet?
Part Two of Two
The first installment of this post detailed how you can identify and form the structure of your restaurant marketing community. Part two will guide you through the methods to communicate with the members of your community.
With today’s available connectivity through the Internet along with old proven direct one on one marketing, you [...]
Restaurant Marketing – Have You Formed Your Community Yet?
Part One of Two
According to Wikipedia the definition of the term community is still being debated by sociologists. For our purposes, a community is a group of people that are related by a common bond and usually in the same area. From a restaurant marketing perspective the common bond is your restaurant and its proximity [...]
Starting a Restaurant? Now May Be the Time
Before you label me insane, let’s do a little thinking. Yes, the economy may be the worst in at least 25 years, food costs are sky high and consumers have reduced their restaurant visits. However, look at the positive aspects of starting or buying a restaurant:
The economic conditions show signs of bottoming out. That means [...]
Rare Visit to a Chain Restaurant – Independents Will Survive!
I am not a food critic in the formal sense of the word. I don’t like chain restaurants and have made my biases clear in previous posts. You can take all the Chili’s, Fridays, Applebee’s and what is left of Bennigans, strip all the logos and color schemes away, and you have carbon copy eateries. [...]
