Archive for August, 2008
Technology vs. Restaurant Marketing
I broke down and bought one of the new cell phones that do everything but scratch your back. You can get your emails, search the web, get weather and news, sports scores, track your GPS location, get driving directions, play tunes, play games and much more. After about three hours of learning all the features, [...]
Buzzword Building a Restaurant
The first time I heard the word “crowdsourcing” was about a year ago. It was in an article about a subject that I don’t even remember. The term wasn’t really clear to me then and now crowdsourcing is being used to develop a restaurant in the Washington D.C. area.
What does crowdsourcing mean? Let’s [...]
Do We Lose Focus? Restaurant Profits Aren’t Dirty Words
Occasionally, we all lose focus of our goals. A couple of recent events have reminded me it is easy to forget that at the top of the list of goals, things to do and immediate tasks must be producing a profit. The events that spurred me to post this article were:
I recently reviewed a business [...]
Your Restaurant Location and Demographic Evaluation (Part Two)
In part one of this post we discussed how to define your market and gather data to help evaluate your restaurant’s potential. This part of the article will identify the exact data to collect and the evaluations you need to make before opening a restaurant or to re-vitalize a marketing plan in an existing restaurant.
To [...]
Your Restaurant Location and Demographic Evaluation (Part One)
How do you tell a businessman here are the ways to properly gather facts that can lead to a better restaurant, but, in reality, there are so many subjective factors that cannot be labeled, factually identified and computed that the ultimate demographic and location impact on your restaurant is largely an educated guess. That is [...]
