Archive for June, 2008
Developing a Restaurant Marketing Plan
If you have mastered the definition of marketing and what it should ultimately do, you are ready to put the pieces together. The easier part of the restaurant marketing strategy is putting a plan together. The hard part is deciding what goes into the plan. The mechanics are relatively simple;
Create a document that specifies a [...]
Restaurant Marketing Boils Down to Meeting the Guest’s Expectations
Marketing is an eternal project than begins before your doors open and continues 24 hours a day, seven days a week. The art of combining communication, selling and delivery of your product will directly impact the level of success you achieve in any business. In the typical restaurant enterprise, you can only survive with repeat [...]
