Archive for June, 2008
Is Your Restaurant Designed for Success?
Laying out the design of a restaurant is usually done by architects or consultants if you are building or re-constructing a new space. The professional you choose should act as an advisor, but remember, only you know how you envision your workflow in both the customer and kitchen areas.
Old or new, restaurant designs need to [...]
Restaurant Servers Need to Sell For the Long Term
Sales is part of the marketing function, although most businesses place this part of their operation on a pedestal above communication and delivery of the product. That is, most businesses except the restaurant business. For some reason, it is hard for restaurant owners to accept the fact that selling is part of the restaurateur’s job [...]
Starting a Restaurant Begins with a Lease
If you have the entrepreneurial bug and decided to start your own restaurant, you have found out that it begins with a location. You know the success of your operation may depend on that perfect spot for your brainchild. Don’t get blinded by ambition and magnificent food dreams and do something crazy like signing a [...]
Restaurants Caught in Economic Vice
Spiraling costs and lower consumer spending are the jaws of a vice that is squeezing restaurants across the country. Notable chains are closing non-performing operations, independent restaurants are closing at a record pace and some food wholesalers are trying to survive record receivables that have put cash flow in negative numbers.
Chains have reacted by offering [...]
Mud on the Wall Restaurant Marketing
If you don’t accurately measure results on all of your marketing efforts, you are using what I call “mud on the wall” marketing. Throw a bunch of mud balls at the wall and see what sticks. Most advertising independent restaurants do falls into the mud on the wall category. It is expensive and, most likely, [...]
