Archive for May, 2008
Competing with the Chains – Restaurant Marketing
If you look at thriving restaurants that exist next door to the giants of the restaurant world, one thing is abundantly clear; you can compete and win the war with mega-corporations. Is it easy – maybe not, but it is done frequently and many times in spite of not understanding why. By studying the differences [...]
Three Critical Steps to Starting a Restaurant
A reader sent an email and asked of all the steps it takes to start a restaurant, what I thought the most important were. My advice is simple, concentrate on the fatal errors that many entrepreneurs make that causes most restaurants to close.
There are dozens of statistics from various sources about the failure rate of [...]
Restaurants – You Need Email Marketing! (Part Two)
In part one of this post we explored what an email marketing plan can do for your restaurant. Now the hard part; implementing and building your restaurant email marketing strategy.
First, let’s answer some questions you probably have;
How do I start my restaurant’s email marketing?
Before you do anything else, start collecting email addresses. This is the [...]
Restaurants – You Need Email Marketing! (Part One)
Let’s make this personal – restaurateur to restaurateur. If you haven’t embarked on a email marketing plan, do it now. Of all the hundreds of things that I have used in the last 15 years, this is the best long term restaurant marketing tool that has all the marketing elements a restaurant needs. The benefits [...]
Customers Not Training Ground for Restaurant Servers
The hostess seats you with menus, a smile and states Judy, your server, will be right with you. In a few minutes Judy shows up wearing the obligatory badge saying she is a “trainee”. A nervous, but cheerful Judy looks a little harried and rushed. Human nature makes it difficult to relax and ask many [...]
