Archive for April, 2008
Menus are Your Sales Tool
Let’s make a couple of assumptions. First, you may have the best servers in the business. If you do, then you know they get very busy on occasion and don’t do the best job of selling your product. Second, your menu is seen by many people before they ever see a server. You may have [...]
Restaurant Marketing Tips for High Returns and Low Costs
Increasing sales needs to start with existing customers. Many times restaurateurs forget their best source of business are the people who frequent their operation the most.
The marketing tips below are for internal use and cost very little. However, they all help build sales and increase the customer’s satisfaction level. When guests leave happy, they tell [...]
Restaurant Owners – You Have a Food Cost Problem!
Did you just increase prices? Revise your menu? When did you start the process? How long did it take you? A week, a month or longer? You have a food cost problem!
2008 is like a shadow. You can’t separate from your shadow and this year, you can’t move away from universal price increases.
Here is a [...]
